eBucks rewards top R5 bln

April 14, 2015 1:13 pm3 commentsViews: 89
FNB eBuck

FNB eBuck

JOHANNESBURG, (APA) – eBucks Rewards, the bonus programme offered by First National Bank and Rand Merchant Bank, announced that it had paid its members R5 billion in rewards over the past 15 years.

FNB contributed the biggest share.

“FNB recognises eBucks Rewards as an integral part of our success in the market,” said Jacques Celliers, Chief Executive Officer of FNB.

“Through the programme, the bank is able to offer our customers additional value for their positive banking behaviour.”

Of the R5 billion, in excess of R4,2 billion had already been spent by eBucks Rewards members, a clear indication of just how relevant the programme is to its members, officials said.

Jolandé Duvenage, CEO of eBucks Rewards, and part of the founding team said they were pleased to have reached the milestone.

“For us, this is confirmation that we’re making a meaningful contribution to our members, especially in challenging economic times.

“Back in 2000, a group of us at FNB had a groundbreaking idea to build a rewards programme that would add real value to everyday customer behaviour,” said Duvenage.

Since its inception, the eBucks Rewards programme has expanded to include the online eBucks Shop and eBucks Travel.

eBucks Travel is a full service travel desk offering, plus a self-service online travel booking engine for flights, accommodation and car hire.

– APA

 

 

 

 

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