Millions more embrace Facebook in continent

September 10, 2015 4:12 pm1 commentViews: 12
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JOHANNESBURG, (CAJ News) - FACEBOOK has reported some significant growth in the number of users of the social networking service in Africa.

There are 968 million on average for June 2015, an increase of 17 percent year-on-year.

The growth has been most notable in Kenya, Nigeria and South Africa.

The United States firm revealed that 2,2 million Kenyans use Facebook every day and 4,5 million each month, while 7,1 million Nigerians use Facebook daily and 
15 million are active every month.

Almost all these people are coming to Facebook on a mobile device: 100 percent of Nigerian monthly users are active on mobile as are 95 percent of Kenya’s monthly users.

In South Africa, there are 7,3 million total daily active users. 7 million of these are mobile.

Nunu Ntshingila, newly appointed Head of Africa at Facebook, noted the growth.

“At Facebook, we have a saying that we’re only 1 percent done, and this couldn’t be truer for Facebook in Africa. I’m only beginning this journey, and I’m already 
incredibly inspired by the power of connection from the smallest moments to fostering global conversations. Everyone on Facebook has a story, and I can’t 
wait to hear the stories from Kenya and Nigeria firsthand,” she said.

She noted that mobile was not a trend but it is the fastest adoption of disruptive technology in history of communication.

“It’s also an incredibly personal device regardless of where a person lives or how they connect, and businesses need to reach people where they are, not where they were, in an authentic, personal and relevant way. I look forward to spending time with businesses across Africa to understand how we can work together,” she added.

Facebook recently opened its first office in Africa to further the company’s commitment to help businesses connect with people and grow locally and regionally.

The team in Africa will focus initially on Kenya (East Africa), Nigeria (West Africa), and South Africa (Southern Africa).

Ari Kesisoglu, Facebook’s Regional Director for MEA, said the company was committed to creating solutions tailored to people and businesses in Africa.

“We continue to spend time with businesses to learn about how we can work together to create better, more flexible and less fragmented ways for
businesses to reach people in Africa,” said Kesisoglu.

Headquartered in Menlo Park, California, Facebook was launched in 2004. 

– CAJ News
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