Facebook emerges as favourite dating platform

February 23, 2016 12:56 pm1 comment

facebook 2LAGOS, (CAJ News) – FACEBOOK is the most popular social media platform and the most frequently used for online dating.

This is according to findings of a recent survey whose results have been revealed in Lagos to coincide with Social Media Week.

NOIPolls, the polling agency, said Facebook emerged as Nigeria’s leadingsocial media platform with about 9 in 10 respondents (of the 63 percent who use social media) stating that they owned a Facebook account.

This was closely trailed by Whatsapp in second position (73 percent) , Blackberry Messenger (BBM) in third position (20 percent) and Twitter in fourth with 17 percent.

The survey ranked Facebook as the leading online dating platform in Nigeria with 72 percent.

This was followed by Whatsapp at a distant 15 percent, 2go (8 percent) and Badoo (5 percent) amongst others.

Interestingly, in terms of frequency of use, the poll further revealed that Whatsapp (50 percent) topped the chart as the most frequently used social media platform in Nigeria, followed by Facebook with 45 percent.

More findings from the poll revealed a majority of Nigerians (90 percent) perceive there is a prevalence of online dating in Nigeria even as 3 in 10 of this proportion (30 percent) affirmed that they either knew someone or engage in online dating themselves. Respondents in this category were mostly aged between 18-35 years.

CAJ News

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