Facebook records massive adoption in Nigeria

February 5, 2016 12:16 pm2 comments

facebook 2LAGOS – SOME 16 million people in Nigeria visit popular social networking site, Facebook every month, the company’s Head of Africa has disclosed.

Further statistics suggest all these users access the service on mobile while each day, some 7,2 million people visit Facebook, with 7 million on mobile.

Nunu Ntshingila, Head of Africa for Facebook, disclosed the figures to coincide with Friends Day (February 4), which is Facebook’s 12th birthday.

She said during the past five years, the global Facebook community had more than doubled in size, and its community in Nigeria continued to grow.

Ntshingila said they would this year deepen their partnerships with Nigerian businesses.

“We’re committed to Nigeria, and during this visit we shared insights with our business and agency partners on how to deliver personalised marketing, at scale, where people are – on their mobile phone. We want to make sure
Nigeria – its people, its agencies and its businesses – realise the opportunity that technology and mobile bring,” she said.

She said they knew the mobile platform people used the most in Nigeria was Facebook and up to 77 percent of Nigerians on Facebook used their mobile device to discover new products and services.

“Nigerians are sophisticated mobile users and this sophistication is increasing fast – people are ahead of businesses, and we’re here,” Ntshingila said.

Nicola Mendelsohn, Vice President, EMEA, at Facebook, said Friends Day in Nigeria was about hearing the stories of the community using Facebook our platform to grow and connect with others.

“We have made amazing progress over the past year. We’re only 1 percent done in Nigeria and inspired to do even more in this fast-moving, mobile first country,” said Mendelsohn.

CAJ News

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