Social media seen aiding security agencies thwart crises

April 28, 2016 2:55 pm3 comments

Social Media WeekABUJA, (CAJ News) – FORMER Director of Defence Information, Gen. Chris  Olukolade, has urged information managers of defence, security and response agencies to make the most of social media to avert recurring crises in the country.

Speaking in Abuja at a seminar organised by the Centre for Crisis  Communication (CCC) for information officers of these agencies, Olukolade said for effective results, social media should be used in conjunction with the traditional forms of media.

He called on the information officers of the agencies to be accurate in delivering information.

“The information manager must also take into cognizance the impact of the social media in developing his media strategy,” said Olukolade in a presentation titled, “Strategies and Techniques for Engaging the Media in a Crisis Situation.”

“Media presents new complication that was hitherto non-existent. Any forward-thinking organization should as a matter of priority have a strong  social media presence as a way of engaging its stakeholders especially the media.”

His sentiments follow a wave of crisis such as the Boko Haram terror and  the clashes between villagers and Fulani herdsmen leaving hundreds dead.

-CAJ News

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