Huawei digital campaign explores Kenya’s beauty

December 4, 2017 8:52 am1 commentViews: 8
Photographer Mutua Matheka( left) joins Cabinet Secretary for Tourism Najib Balala (2nd left),Steve Chege Director Corporate Affairs Safaricom and Stone He CEO Huawei Technologies Kenya  in unveiling the "Nairobi Cross My Heart" photo taken by Mutua Matheka

Photographer Mutua Matheka( left) joins Cabinet Secretary for Tourism Najib Balala (2nd left),Steve Chege Director Corporate Affairs Safaricom and Stone He CEO Huawei Technologies Kenya in unveiling the “Nairobi
Cross My Heart” photo taken by Mutua Matheka

from MARIA MACHARIA in Nairobi, Kenya
NAIROBI – INTERNATIONAL technology firm, Huawei, has launched a campaign to showcase the beauty of Kenya.

The Explore Kenya campaign is a collaboration between Huawei and its client Safaricom, with Kenya Tourism Board lending support.

This ground-breaking scheme will be showcased across multiple digital communication channels globally showcasing the modernity, diversity and
beauty of the East African country to millions around the world.

For the first time in history, a photographer, Mutua Matheka, has been given exclusive access and allowed to climb to the tops of Safaricom base stations (powered by Huawei equipment for mobile network coverage) to gain a unique perspective of Kenya.

These vantage points were selected from over 4 000 base station locations across Kenya, including the tops of high-rise buildings in Nairobi. Images used for the campaign were shot on location by highly-regarded local architectural photographer.

Xavier Wong, Creative Director for Huawei globally, said, “By exploring the power of openness and collaboration throughout that journey, that we
are able to overcome challenges, even failure, to create incredibly beautiful results that, not just Kenyans, but the world can appreciate.”

He was speaking during the launch event held at Huawei Kenya’s Head Office on Friday.

Safaricom’s Corporate Affairs Director, Steve Chege, lauded Huawei’s efforts towards the innovative and educative project.

“We are delighted to have partnered with Huawei Technologies on this project because it captures not only the hidden beauty that lies within the country, but also our continuing quest to expand coverage across Kenya,” Chege added.

Stone He, Huawei regional CEO, emphasized on the continued efforts by Huawei to get into partnerships that foster exploration and innovation.

“Together with our customers and partners around the world, Huawei is exploring the unknown, inspiring new ideas, and facing challenges head-on to break through bottlenecks in future technology,” He said.

– CAJ News

 

 

 

 

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