Huawei unveils campaign set to unite SA

December 8, 2018 2:27 pm2 comments
Stella Ndabeni-Abrahams speaking at Huawei’s ConnectUnity launch

Stella Ndabeni-Abrahams speaking at Huawei’s ConnectUnity launch, picture, Mthulisi Sibanda

JOHANNESBURG – HUAWEI South Africa has launched a campaign that is anticipated to promote unity and build a brighter future for South Africa and the continent.

The campaign, called ConnectUnity: Moving beyond Connectivity for South Africa, according to executives of the technology company, was inspired by President Cyril Ramaphosa’s “Thuma Mina” call to action.

Huawei has released a song and music video for the initiative, which was revealed at a function held at the global solutions provider’s Southern African headquarters in Woodmead, Johannesburg on Friday.

“Connectivity has a transformative power to bring opportunity, build communities and promote unity needed to build a brighter future for South Africa and Africa,” Huawei SA Chief Executive Officer, Spawn Fan, said.

“We wanted to do more outside our ICT investment, so ConnectUnity is about showcasing the value connectivity brings to every life it touches. We want to encourage the spirit and power of togetherness,” Fan added.

Xavier Wong, Huawei Creative Director, said a song was a natural choice for the South African campaign because music was a uniting force.

Producer/rapper Big Dreamz, produced the song- ConnectUnity- which features up and coming female vocalist Mikhale Jones. Grammy nominated producer and audio engineer Mazwe Mtetwa collaborated on the track.

Multimedia agency, Cut2Black, produced the music video on location in Johannesburg.

“South Africans love music and dance and so a song was an ideal tool for the ConnectUnity message; apart from the song and music video, it can be shared as a ringtone and download, played at events. It also has a universal appeal,” Wong said.

Minister of Communications, Stella Ndabeni-Abrahams, speaking at the event, stressed the importance of extending connectivity and access to all South Africans so that they were involved in dialogue.

“The key word is unity,” Ndabeni-Abrahams said.

She said stakeholders had to create dialogue to ensure South Africa’s
unity in diversity.

“For people to be meaningfully involved in that dialogue, they need to be connected. We want people to be able to provide solutions to their own challenges,” Ndabeni-Abrahams said.

– CAJ News


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