Post Tagged with: "Building brands in a world we can’t control"

Building brands in a world we can’t control

August 18, 2016 7:31 am75 comments
Enver Groenewald.jpg

By Enver Groenewald, CCM Director, Unilever Africa It used to be that people only had a few TV channels to watch and radio stations to listen to. Routines were planned around what time their favourite programmes were aired. Back then, media costs were the biggest line item in traditional advertising […]

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