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MTN showcases FrontRow offering

Larry Annetts, Chief Marketing Officer: MTN South Africa

JOHANNESBURG – MTN South Africa has showcased its FrontRow offering at its headquarters in Johannesburg.

Larry Annetts, Chief Marketing Officer: MTN South Africa, says there are a number of factors that sets the video on demand (VOD) offering apart from other similar products in the market.

With FrontRow, subscribers can link up to five different devices which ensures that streaming and viewing of content is not restricted to one device.

“FrontRow has more compelling material as it sources content from six studios compared to four studios that other providers have.

“This explains why MTN Front Row has exclusive access to popular series that are not available on TV,” Annetts said.

These include Black Sails and Power.

“These products enjoy impressive TV ratings abroad and we hope that our customers will enjoy them,” said Annetts.

He said that the substantial investment that MTN has made over the years in improving and optimising its network is paying off.

Value added services such as VOD require high performing networks to operate optimally and MTN is are proud of the strides made to ensure provision of the platform that enables customers optimally enjoy products and solutions, Annetts added.

“Another key differentiator is our competitive subscription pricing which comes inclusive with 10GB of data bundles.”

MTN has introduced special data streaming bundles to ensure that its customers can top up data at affordable rates when they have run out.

He said FrontRow leveraged on the ubiquity of mobile devices by giving subscribers the opportunity to stream and consume content whenever and wherever they are, unrestricted by broadcast schedules.

Consumers consume content anywhere and everywhere and therefore they demand access to content on their devices.

“At MTN we believe that this transformative evolution will redefine the world of broadcast and will give customers a world of options over and above what is currently available,” Annetts concluded.

MTN launched its subscription-based video on demand (VOD) service last year for the launch price of R179 or R399 a month inclusive of a 10GB data bundle for streaming and viewing.

– CAJ News

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