Samsung merger to deliver innovations in SA
JOHANNESBURG – SAMSUNG, the electronics market leader, has merged three of its divisions in a move the company said would deliver targeted and dynamic innovations to the South African market.
The merged divisions are home appliances (HA), residential air-conditioning (RAC) and system air-conditioning (SAC), which will now be known as Digital Appliances.
“The consolidation of these three business divisions will ensure that we deliver an enhanced level of service and array of solutions for our customers,” says Michael McKechnie, Head of Digital Appliances at Samsung Electronics.
“It will allow us to provide richer experiences for the home and office of the future and shift even closer to our existing and active target markets.”
HA, RAC and SAC will each have an individual product manager to identify new channels to market and make each product offering more accessible and efficient for South Africa.
These three divisions demonstrated strong performance in 2014 and this amalgamation will blend their strengths to continue to drive market share and further expansion, officials said.
“We are building on the success we experienced in 2014 with this new, streamlined business unit.
“There are a number of targeted product developments and initiatives planned, making 2015 an exciting time for us at Samsung. I’m looking forward to the new challenges that it will present, as well as the opportunity to improve processes and really ensure superb customer involvement,” says McKechnie.
McKechnie, who has been with the organisation since 2011 and successfully guided the Digital Air Solutions Division into 2015, is said to be well placed to lead the new alliance.
“I am incredibly excited about the potential for this newly structured Digital Appliances Division and the role I am to play in its development.
“It is a privilege to take on this opportunity and I look forward to some truly exciting and dynamic products in 2015,” concludes McKechnie.
– CAJ News
