JOHANNESBURG – MOST Chief Executive Officers CEOs expect positive business conditions and accelerating technology innovation in 2015.
This is according to a recent survey by Gartner, the global think-tank.
The 2015 Gartner CEO and senior business executive survey found that growth remains a top priority and technology-related change is viewed as the primary tool to achieve that growth in 2015 and 2016.
The Gartner CEO and senior business executive survey of 400 senior business leaders in user organizations worldwide was conducted in the last quarter of 2014, asking questions about 2015 and 2016.
Most responding organisations were those with annual revenue of $1 billion or more.
The survey results show that business conditions are good – though not spectacular – and stability is good enough to enable strategic investments.
“Each year we ask CEOs to state their top five business priorities and this year growth was once again the top priority,” said Mark Raskino, Vice President and Gartner Fellow.
“However, explicit mentions of growth were down from last year. We attribute this decline not to less interest in growth, but rather to increasing interest in the mechanism that will create it.”
He said the second-most-important category of business priority for 2015 and 2016 is technology related.
“This is the highest position we have ever seen for technology in this survey and it’s our firm belief that CEOs are more focused on this area than at any time since 1999,” added Raskino.
He said when Gartner examined the subtext of the responses, the purpose of CEOs’ interest in technology became immediately obvious.
When it comes to top technology investments over the next five years, 37 per cent of respondents ranked customer engagement management as the leading technology-enabled business capability, followed by digital marketing at 32 per cent and business analytics at 28 per cent.
“Over half of the responses relate to revenue- and growth-related technology issues such as multichannel, e-commerce and m-commerce,” said Raskino.
– CAJ News