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Fast food chain celebrates upcoming artists

KFC SoundbiteJOHANNESBURG, (CAJ News) – KFC, the fast food restaurant chain, has developed a first-of-its-kind technology showcasing ground-breaking technology and celebrating upcoming local artists with its customers.

The offering, KFC SoundBite, has been launched at the KFC Willows in Bloemfontein.This has been developed in partnership with Gloo@Ogilvy – the digital division of creative communications agency, Ogilvy & Mather.“KFC has been a fantastic partner, allowing us to experiment with bold new thinking and the KFC SoundBite table is a brilliant example of how we can use technology in new innovative ways to create excitement around the brand,” said Ben Evans,

National Managing Director, Digital Portfolio, Ogilvy & Mather South Africa.Officials said the music platform turns the restaurant’s regular tables into interactive audio tables, which boast illustrations by local artists to create digital touch tables where customers can touch table graphics to play the various sound tracks.

Clients are able to listen to local sounds by placing their elbows on the table’s surface giving them an immersive musical experience without disturbing anyone else in store through technology called Bone Technology.Customers will be able to choose from a vast selection of DMX music content via their cell phones, allowing for a more personal and comfortable space to enjoy their meal.

Convenience is also high on the list, with USB charging stations situated around the store allowing customers to easily charge their devices while they enjoy the great tasting meals, they know and love. The KFC SoundBite launch is in partnership with young musical talent, such as 2Lee Stark, Ginger Breadman, Lebo Lukewarm and Priddy Ugly.

– CAJ News

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