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Safaricom launches festive merchant promotion

Safaricom hseNAIROBI, (CAJ News) – SAFARICOM has launched a new consumer and merchant promotion that is intended to drive growth in Lipa Na M-PESA transactions during the festive season.

Prizes valued at Kshs 118 million (US$1,15 million) will be won.

The promotion, Lipa Na M-PESA Shida Nyumba, is among other activities that are geared to boost Lipa Na M-PESA transactions by 30 percent before the close of Safaricom’s Financial Year in March 2016.

It will target consumers who make their payments using Lipa Na M-PESA as well as merchants.

Three customers stand to win three-bedroom houses valued at Kshs 14 million in the promotion, with 18 000 merchants set to win airtime or cash on their tills during the promotion that runs until January 25.

Speaking during the launch of the promotion, Rita Okuthe, Director – Safaricom Business said that the promotion is also expected to recruit more active agents, as the Cash Lite ecosystem continuedto grow.

“We already have over 31 000 active tills and a similar number of inactive tills. So we are taking a two pronged approach to increase the number of Merchants; bring inactive tills back to life and continue registering more Merchants to our network,” said Okuthe.

The new campaign comes just weeks after yet another successful promotion in partnership with Naivas supermarket which saw a mother of two from Syokimau win the Grand Prize of a three-bedroomed house in Athi River.

Lipa Na M-PESA was launched three years ago as a payments channel for businesses.

It has already gained a solid footing in the market with transaction values exceeding Kshs 15 billion (US$  146817900.00)  every month.

CAJ News

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