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Orange, Google in strategic MEA partnership

Yves MaitreJOHANNESBURG, (CAJ News) – A STRATEGIC partnership between Orange and Google is poised to bring the best of mobile internet across the former’s full African and Middle Eastern (Orange MEA) footprint.

The move offers customers the best of both partners in terms of access and content through an all-inclusive digital communication package.

Officials said Orange and Google had come together to deliver a package that is tailored to meet the needs of the market.

Customers across the Orange MEA footprint will now have access to a range of best-in-class online services including, but not limited to, popular content covering fashion, sport and music, as well as everyday tools such as Google Search, YouTube and Google Maps.

The digital communication package is especially well-adapted to youth who have high data usage and want the latest generation smartphone. Customers will receive one of the most competitively priced tariff plans in the region starting at $40, which will consist of a high-specification smartphone and a communication bundle with voice, SMS and data.

The offer will be delivered in a phased approach and will start to roll-out across the full Orange MEA footprint in Q2 this year. The device will launch with the native set of Google services and the goal of the partnership is to develop local services and content over time.

Yves Maitre, Executive Vice President of Connected Objects and Partnerships, Orange, said as the first pan-Africa and Middle East mobile partnership with Google on this scale, they were able to bring direct value to our customers by offering the best access and services to ensure they get the most out of the mobile internet.

“Through this all-inclusive digital communications package, we are proud to continue our promise to deliver affordable internet access across the region and connect people to what is essential in their lives,” said Maitre.

Richard Turner, Director Android Partnerships for Europe, the Middle East and Africa, pointed out over 3 billion people across the world were using the internet.

“The driving force behind this growth – particularly in Africa and the Middle East – is smartphones. We are very excited to work with Orange to bring together data services, content and a high quality Android device to provide a great experience for first-time or experienced smartphone
users,” said Turner.

CAJ News

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