Solution introduced to curb unsolicited communication

ABUJA, (CAJ News) – ETISALAT Nigeria has introduced the ‘Do-not-Disturb’  (DND) facility that enables customers on its network to opt-out from receiving unsolicited marketing text messages and calls.

According to the telecommunications company, the development is part of  keeping with its tradition of providing exceptional customer experience.

It added that the DND service is now available on the Etisalat network, using a uniform shortcode, 2442, across all networks for ease of access.

The telecommunication gaint said subscribers on the Etisalat network, can therefore access the DND service by sending ‘STOP’ to 2442; customers can also request for a partial DND service which will allow them to receive  only a specified class of messages that are of interest to them such as  Sports, Religion, Health, etc.

It further stated that to activate the partial DND service, customers are  required to send ‘HELP’ to 2442 to receive information about the available classifications and their activation codes; then send the activation code to 2442 to activate a specific class of messages.

Director, Regulatory and Corporate Social Responsibility, Etisalat Nigeria, Ikenna Ikeme, highlighted the company’s enviable record of  compliance with regulatory directives and reaffirmed Etisalat’s commitment  to enhancing customer experience on its network.

Ikeme said customers remain our priority at Etisalat Nigeria, because we recognize their preferences, not only in terms of the quality of products  and services available to them, but also with regard to their experience on our network.

“Ensuring that the DND service is available on our network is one of the ways in which we continue to enhance our bouquet of services and enrich customer experience on the Etisalat network,” Ikeme said.

The Nigerian Communications Commission (NCC) recently engaged network operators in the country to develop effective solutions to managed unsolicited marketing messages and calls which became a major source of customer dissatisfaction.

– CAJ News