Young Nigerian women empowered through technology

youth-for-technology-foundation-ytfLAGOS, (CAJ News) – MORE than 11 000 Nigerian women have benefitted from a partnership to improve their lives through financial literacy, technology and skills-enhancement training.

Mastercard, the technology company in the global payments industry, and Youth for Technology Foundation (YTF) have partnered on the initiative
whose main focus is on supporting the growth and development of women entrepreneurs in Africa.

It has been rolled out in Egypt, Nigeria and South Africa.

In Nigeria, the partnership, established in 2012, will now include the training and mentorship of 150 apprentices.

These are talented young women that are now working for female business owners that have previously gone through or are currently going through
the YTF programme.

“This will create a ripple effect that will impact generations of women in Nigeria,” said the partners.

The impact being made through the collaboration between Mastercard and YTF is evident by the stories of women in Nigeria empowering themselves and
their families.

Among these is 36-year-old mother of four, who started her tiling and building materials supply business, Tokaf Investments, in what is a
typically male-dominated industry.

Another challenge was an over-sized and under-used warehouse that served as more of a liability than an asset.

The training she received enabled her to totally re-brand her business and grow it by 6 percent using mobile technology to engage with her customers.

She has cut costs significantly and created growth that allows her to support her family, and also help mentor young girls in her community.

CAJ News

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