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Hunt to look cool exposes social media users

SOCIAL MEDIAJOHANNESBURG, (CAJ News) – IN the quest to feel good about themselves in social media, users are increasingly putting themselves at risk of cyber criminals.
This is according to research by Kaspersky Lab, a global cybersecurity company, suggesting one-in-ten people would bend the truth on social media in order to get more people to like their posts.
The research also shows that in their pursuit of likes, men are more likely than women to post their privacy away.
Globally, one-in-ten (9 percent) men would post a photo of themselves naked compared to only 5 percent of women and 13 percent of men post photos of their friends wearing something revealing.
Evgeny Chereshnev, Head of Social Media at Kaspersky Lab warns this risky behaviour on social media can put people at risk.
“In their search for social approval, people have stopped seeing the boundary between what it is okay to share, and what is better kept private,” he says.
He adds it is important to protect ourselves, as well as the privacy of others.
The research shows that 58 percent of people feel uncomfortable and upset when their friends post photos of them that they do not want to be made public.
“All in all, people need to become more aware and cyber-savvy about the information they share on social media and install security software on their devices to protect themselves and their loved ones from cyberthreats,” Chereshnev says.
Dr Astrid Carolus, Media Psychologist at the University of Würzburg in Germany, says in the hunt for “likes”, men tend to go even further than women, posting things that present themselves and their friends in a compromising light.
CAJ News

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