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Online envy weighs down social media

social mediaJOHANNESBURG, (CAJ News) – SOCIAL media has degenerated from a helpful platform of staying in touch with friends and sharing happy memories to a source of misery to some users as jealousy and battle for attention creeps in.
This is according to research conducted by one of the world’s leading cyber security companies, Kaspersky Lab.
The hunt for likes plays a central role in this, with the majority of people feeling down or upset when they don’t get as many likes as they expect for a post, and with 42 percent saying they feel jealous when their friends get more likes than them.
In addition, the research shows that people feel envious when they see the seemingly happier lives of their friends on social media.
In a survey of 16 750 people worldwide, Kaspersky Lab has unearthed people’s frustration with social media.
People often experience negative emotions after spending time on social media due to a variety of reasons, and these overpower the positive effects of social media.
Research indicates users visit social media for positive reasons and to feel good. Most people globally (65 percent) use social networks to stay in touch with friends and colleagues and to see entertaining and funny posts (60 percent).
Evgeny Chereshnev, head of Social Media at Kaspersky Lab, says humans’ relationship with social media has developed into a vicious cycle.
CAJ News

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