Nigeria fashion’s fans respond positively to e-commerce

LAGOS, (CAJ News) – A LOCAL lifestyle retail group in Nigeria is leapfrogging  the brick-and-mortar sales of fashion, accessories and design services to instead focusing on offering these via modern social media commerce.
The Style Group reported this was a hit among thousands of Nigerians eager to shop online.
With great initial success and a 50 percent month-on-month sales increase achieved in the run-up to Valentine’s Day 2017, Style Group is currently reaching out to international and local suppliers as well as brands using its platforms and services to target the Nigerian market.
“We want to make it easier for Nigerians to be as stylish as they feel and connect brands and suppliers with them right at their fingertips,” said Founder of The Style Group, Banke Ajagunna.
“We are truly excited about the opportunities in the market and we see its challenges as an opportunity to innovate and leapfrog.”
The Style Group offers products and services directly via its Instagram platform on various broad accounts.
In total, the group runs 12 such platforms focused on the Nigerian market.
CAJ News

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