Opera unveils Victor Moses Africa brand ambassador

VIC MOSSFrom OKORO CHINEDU in Lagos, Nigeria
LAGOS, (CAJ News) – OPERA, the Norwegian software company, has announced Nigerian football star, Victor Moses, as brand ambassador in Africa.
This coincides with Opera’s recent announcement to invest $100 million
(N30 billion) in the continent.
Jørgen Arnesen, Global Head of Marketing and Distribution at Opera, said football is one of the most popular types of content consumed by Opera Mini users throughout Africa.
“Victor Moses is a perfect match for Opera, being not only a high
performer, but also a great role model and natural ambassador of his home country Nigeria,” said Arnesen.
Opera Mini is the most popular browser in Africa, where intense
competition characterises the industry.
Nigeria is home to the second largest population of Opera Mini users.
Search, social networking and sport are the most popular content consumed by Opera Mini users in the country.
One fourth of them check out live scores and sports news when browsing.
The number is relatively higher than the ones in other African countries.
Moses (26), the player with English champions Chelsea, will be featured in the new Opera Mini television commercial as well as a range of
collaborative projects extending throughout 2018.
“The Opera team have taken me through their plans and vision for the brand in the Nigerian market and it’s made me incredibly excited about the future. I’m delighted to be a part of such a ground-breaking campaign,” Moses said.
CAJ News

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