African women upstage men in internet adoption

JOHANNESBURG, (CAJ News) – WOMEN in Africa are, more than men, using the mobile internet to empower and entertain themselves.
This is according to studies by Opera, the browser, and digital reading non-profit Worldreader.
Opera ran a survey of 1,500 women and men aged 14 to 44 in Nigeria, Kenya,and South Africa in May 2017 to learn more about their web browsing habits on their mobile phones. The poll results were later combined with Worldreader insights on the mobile reading habits of 50,000 Worldreader app users in the three countries above.
The combined study revealed that women in these three African countries are as tech savvy as men when it comes to browsing the internet using their mobile phones. Women are using their browsers as often as men, with the majority of female survey respondents in Kenya and Nigeria (60percent) stating that they access their mobile browsers more than eight times a day to do various internet activities.
Moreover, women tend to purchase bigger data packages than men.
Both, Opera Software surveys and Worldreader usage data show that women in Nigeria, Kenya, and South Africa engage with the wider variety of content available on the internet than men.
Empowerment is another major motivator for women using their mobile phones to access the internet.
According to Opera, women are more engaged than men with content that can improve their lives, including content related to education, economy,property rights, public services, and health.


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