Vast uptake of unique .africa addresses

Lucky Masilela, CEO of ZACR
Lucky Masilela, CEO of ZACR

JOHANNESBURG  – MORE than 8 000 of the continent’s and world’s biggest brands, businesses and individuals have registered for the .africa internet address.
Diverse organisations ranging from banks to media companies are registering.
“Leading continental and international brands are snapping up .africa domain names because they recognise the importance of being associated with Africa’s bright future online,” said Lucky Masilela, CEO of the ZACR,
the non-profit company tasked with administering the new .africa domain name on behalf of the continent.
“With many positive stories coming out of Africa, brands understand that .africa domain names are valuable virtual real estate,” he added.
Masilela said initiatives like .africa helped harness the power of new technologies to solve old problems.
“.africa is unique in that it gives Africans an important sense of pride to help motivate them to achieve the very best for their continent and themselves. ZACR appeals to all Africans to take ownership of .africa, because it truly belongs to us all.”

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