by DION HENRICK in Cape Town
Western Cape Bureau
CAPE TOWN – THE global cyber security and digital privacy company, Kaspersky, has appointed Andrew Voges as the General Manager for Africa.
Voges’ immediate objectives will be to accelerate growth in the enterprise segment, consolidate Kaspersky’s channel presence, formulate strategies to onboard more partners and customers within the business-to-business (B2B) framework and strengthen customer satisfaction.
He said Africa offers untapped potential, as Kaspersky demonstrated with a strong performance in the region in 2022.
There was a 16 percent increase in B2B sales in the region.
“My vision as GM is to foster unparalleled customer satisfaction and carve out a resilient ecosystem here,” Voges said.
“Our focus will be on strengthening our technical infrastructure and intensifying our partnerships to make Kaspersky’s world-class security solutions more accessible in Africa.”
Another priority will be to implement Kaspersky’s Cyber Immune approach to protect organisations, including those in critical sectors, more effectively.
“Being part of a pioneering cybersecurity company like Kaspersky, committed to global cyber safety, is an honour,” Voges said.
He previously had significant stints at tech companies like Check Point Software Technologies, Cisco Systems and Quest Software.
He will be based in South Africa, reporting directly to Kaspersky global headquarters of the Russian-based company.
Kirill Astrakhan, Executive Vice President, Corporate Business at Kaspersky, said Africa is a strategic region, where the company has grown for almost 15 years.
The executive believes Voges’ extensive experience and understanding of the local market makes him the perfect fit for the regional role as the company plans to further strengthen its position in Africa.
“His insights will be instrumental in helping us to further develop our enterprise market presence and initiate fresh avenues of business growth. We wish Andrew the best of luck in his new position,” Astrakhan said.
– CAJ News