by MTHULISI SIBANDA
JOHANNESBURG – ITEL says its shift towards the mid-range space in South Africa is driven by the brand’s belief of democratising smartphone technology in Africa.
This is giving more people access to reliable, useful technology.
The Chinese firm said it focuses on value for money, appealing to the price consciousness of many tech users.
“However, despite these new moves, itel is not forgetting its fans in the entry-level space either, recognising that there needs to be a device for everyone no matter their budget or requirements.”
The smartphone firm cemented its place among entry-level devices in South Africa.
“This fiercely contested space has no shortage of options for tech users to choose from, and itel is looking to leverage its value for money proposition combined with impressive tech for devices in this price segment,” it stated.
The latest devices introduced by itel into the country, and those tentatively planned for introduction next year, reflect this shift.
An example is the itel P40, which came with a recommended retail price (RRP) of R1 999 (US$107).
“This costs a bit more than what itel fans are used to from the brand, but this device packs some useful tech inside it,” itel stated.
The smartphone includes a 6000mAh battery, one of the biggest batteries in any phone, 18W fast-charging and a 6.6-inch display.
Another example of the brand’s shift is the itel A05s (R1 499 RRP). The phone brings 32GB of Read-only Memory (ROM), which is expandable up to 128GB, and 4GB of extended Random Access Memory (RAM)), a 6.6” HD+ Waterdrop display, a 4000mAh battery, and both fingerprint and face unlock functions.
While itel is not yet disclosing the exact smartphone models that will be introduced into South Africa next year, it forecast the brand will continue to push into the mid-range space with various options.
Various smartphones from itel, including the P40, A05s, A60s, A60, A04, A18 and V52 LTE, are available in South Africa.
After more than ten years’ development, itel has expanded its presence in more than 50 emerging markets globally.
– CAJ News