P-series sets Huawei SA market share targets
JOHANNESBURG– HUAWEI Consumer Business Group believes the launch of the of the P10 smartphones, aimed at middle to high-end market, has positioned it to increase its market share in South Africa.
In line with those prospects, the company has disclosed plans to open Experience stores in the major cities of Cape Town, Durban and Pretoria in addition to two similar facilities opened in Johannesburg in March.
They are operational in the Melrose Arch and Mall of Africa.
“We live in a dynamic era where technological progress is revolutionizing how we work, we have incorporated this in our experience stores, from viewing mobile devices and business products to engaging with Huawei tech experts,” says newly-appointed Huawei South Africa General Manager, Zhao Likun, in an interview.
The purpose of the Huawei Experience stores is to display and sell Huawei products, strengthen consumer’s understanding of products, increase brand image and maintain brand loyalty.
The P10 and P10 Plus will be available in the coming weeks.
Key focus areas include camera capabilities, fast and safe charging, design, performance and connectivity.
The recommended retail price for the P10 is R12 999 while the more premium P10 Plus will retail for R13 999.
With the devices, Huawei has set its sights on being in the top two brands in the South African market characterised by cutthroat competition. In addition, Likun said they would sustain brand awareness as highlighted by sponsorship of football side Ajax Cape Town and AfricaCom, the continent’s prime industry event held in South Africa annually.
Huawei is building on the success of the P9 shipped last year.
The Chinese smartphone maker, has over the past year shipped over 45 000 units of its milestone-making P9 and P9 Plus flagship smartphones to South Africa.
A total of 1,2 million smartphones from the firm were shipped to the country.
As of November 2016, Huawei has a value share of 17,4 percent in South Africa.
– Techno Africa
