T.D. Jakes, Econet Media in groundbreaking alliance
JOHANNESBURG, (CAJ News) – T.D. Jakes Enterprises International and Econet Media, a multinational, diversified telecommunications group, have announced a multiyear partnership to develop and distribute faith and values-based content across Africa.
The alliance with Econet Media is set to expand the reach and viewership of Bishop Thomas Dexter Jakes’s sermons, Ministries content, films and TV shows in Africa.
The deal will include carriage of Bishop Jakes’ content across Econet’s various media platforms, including the much-anticipated African entertainment brand, Kwesé.
As part of a broader focus on values-based entertainment, T.D. Jakes Enterprises International and Econet Media will also collaborate in developing family-oriented independent films and content that aligns with the bishop’s motivational outreach to live a purposeful life.
“One of our core beliefs is that in driving strategic alliances we can create value for our audiences and this latest news is testimony to that principle. This alliance that we are forming will create a transformative platform to reach and inspire the lives of many through unique values-based content,” said Strive Masiyiwa, Econet Founder and Executive Chairman.
“Bishop Jakes is greatly admired across Africa, and we are pleased to be developing an alliance with his organization, whose optimism and hope, in many ways reflects our own.”
Jakes has a long history in Africa, having travelled, spoken and hosted events all across the continent, including one of the largest faith-based festivals in Africa, MegaFest, hosted in Johannesburg, South Africa.
– CAJ News
